When GuerillaStockTrading went down last year, I called HostGator, my webhosting provider, to get the issue fixed. I was shocked when HostGator told me that my dedicated server was no longer located in Texas but instead, Utah. Not only that but HostGator said it wasn’t their issue but instead an Endurance line issue. Endurance? Who is that? As it turns out, Endurance owns HostGator!
In fact, Endurance owns Bluehost, HostGator, iPage, FatCow, Domain.com, iPower, A Small Orange and Homestead.
Crazy right? These are some of the biggest names in hosting on the Internet.
The Endurance business model is to provide low cost basic webhosting services, then sell those webhosting customers even more services and products. That’s exactly what happened with my business. I started out on the ultra-cheap HostGator platform back in 2009, and in 2012 I upgraded to a dedicated server. My server upgrade was an Endurance purchase which is why my server location moved. All the time I thought I was dealing with HostGator. Talk about seemless vertical and horizontal integration!
Endurance just went public in October of 2013. Endurance has been expanding revenue like crazy, but at the expense of EPS. Still, Endurance is in a great position to capitalize on the expansion by businesses into cloud computing. Businesses are expected to be spending $96 billion a year on cloud-based services by 2015, representing a compound annual growth rate of 28% since 2012.
Endurance is currently pulling back. I wouldn’t want to get in front of the pullback just yet. What I am waiting for is a candle over candle reversal off the 38.2% retracement level. If not 38.2%, then a candle over candle off the 50% or even 61.8% level would work.
Add Endurance to your master watch list and let’s keep an eye on this bad boy.
Endurance International Group posted the video below.