APEX stock is up more than 24% in pre-market trading on January 16, 2020, after the company announced a collaboration with Sealand Gear.
Hi-Tec Sports International Holdings B.V., a subsidiary of Apex Global Brands (Nasdaq: APEX), a global brand ownership and marketing organization, is proud to announce a new collaboration between HI-TEC® and Sealand Gear, the South African-based upcycle and ecocycle brand renowned for its environmentally and socially responsible products and accessories. Designed and developed with HI-TEC® footwear licensee International Brands Group, the explorative design collaboration will feature an enviromentally concious limited-edition release of HI-TEC®’s iconic Sierra Re:Flex trail shoe, which marks Sealand’s debut within the footwear industry, as well as a collection of everyday travel bags and accessories.
Emphasizing the city-to-trail functionality of both brands, the outdoor crossover collaboration draws inspiration from travel of all forms, whether it be the explorer, the daily commuter, the jet-setter or festival go-er. The newly designed model of the Sierra Re:Flex trail shoe featured in the collaboration will incorporate environmentally conscious materials and be packaged in resuable dual-purpose fuctional travel kits that will replace the conventional shoebox and eliminate excess waste.
“With global distribution over 40 years, HI-TEC® has demonstrated its unique ability to continuously innovate,” says Henry Stupp, Chief Executive Officer of Apex Global Brands. “Sustainability – whether that be in the manufacturing process or sourcing of materials – is a demand from the consumer that we are committed to delivering. By partnering with Sealand, a brand that has put social and environmental responsibility at the forefront of everything they do, we’re confident that this capsule collection will deliver sustainable products that impact our customers, as well as, help shape the practices of the industry at large.”
Manufactured using a combination of upcycled materials and various natural, plant based composites, the collaboration will be the first sustainably focused capsule collection for HI-TEC®, which was initially founded in 1974. It is the first step in HI-TEC®’s long-term sustainability plan, which will launch the brand’s environmental commitment to responsible sourcing and supply chain transparency.
“The collaboration represents the coming together of like-minded brands to make a genuine positive change to our industries,” stated Jasper Eales, Co-Founder and Creative Director of Sealand. “We have embraced this opportunity to work with a global shoe brand, who has strong heritage roots in our home country, South Africa, while at the same time build product to last. Visually our brands speak to a similar urban outdoor audience, so we have kept this in mind and created a trail sneaker and range of bags that can walk the streets or the mountains with the same ethical style. We are pleased to see how our small business from, Cape Town South African, can lend itself to inspire and influence bigger business to improve and best protect the planet.”
The collaboration will be available to view during Paris Fashion Week from January 16-22, 2020 at Awaykin Showroom and is scheduled to launch Summer 2020 at select retailers worldwide.