Bullish options flow was detected in BYND stock on January 13, 2020, after Dunkin Brands announced the launch of a new Snoop Dogg marketing blitz.
Dunkin’ is welcoming the new decade by shining the spotlight on one of its most significant menu introductions in recent brand history, the Beyond Sausage® Sandwich. In the starring role is none other than Beyond Meat® Ambassador/Investor Snoop Dogg, collaborating with Dunkin’ on a limited-time only menu hack and an online pop-up shop, and appearing in a new national TV spot. Dunkin’ is also throwing a Beyond Bash, welcoming guests to enjoy a complimentary sample of the Beyond Sausage® Sandwich on January 24 and January 25.
Inspired by Snoop Dogg’s passion for plant-based protein and love of glazed donuts, Dunkin’ and Snoop have come together to serve an exclusive, limited-time only spin on the Beyond Sausage Sandwich. The Beyond D-O-Double G Sandwich is available for one week only and features a Beyond Breakfast Sausage™ patty with egg and cheese, served on a sliced glazed donut. Guests can request the sweet and savory, Snoop-approved sandwich by ordering The Beyond D-O-Double G Sandwich at the front counter or drive-thru at participating Dunkin’ shops nationwide from January 13 through January 19.
According to Snoop, “When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create. Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G Sandwich at Dunkin’ restaurants nationwide.” To read Snoop’s full interview check out the Dunkin’ Blog, here.
The Beyond Collection by Dunkin’ x Snoop:
Dunkin’ and Snoop have also collaborated on a limited-edition online pop-up shop that will debut later this month. The Beyond Collection by Dunkin’ x Snoop will offer exclusive apparel such as a green tracksuit – inspired by Snoop’s outfit in the Dunkin’ ad – emblazoned with the words “Glazzzed for Days” on the back, joggers featuring Dunkin’ and Beyond icons and the word “Glazzzzy” down the leg; as well as a bomber jacket, sweatshirt, t-shirts and a beanie. Fans can follow Dunkin’s blog and social channels for the official launch date.
Dunkin’s Beyond Bash:
Dunkin’ is inviting America to its Beyond Bash on Friday, January 24 and Saturday, January 25. Guests at participating Dunkin’ U.S. restaurants can enjoy a free sample of the Beyond Sausage Sandwich, served from 8 a.m. to 10 a.m. each day while supplies last.
New Spot Droppin’ Like It’s Hot:
Back in November, Snoop Dogg surprised fans behind the counter and at the drive-thru at a Dunkin’ restaurant in Southern California, serving up Beyond Sausage Sandwiches and earning the honorary status of Employee of the Month at Dunkin’. Scenes from Snoop’s surprise appearance, originally posted to Dunkin’s social channels, are now featured as a Dunkin’ television spot, broadcast nationwide throughout January.
Dunkin’ launched its Beyond Sausage Sandwich across the country last November, making plant-based menu options easily accessible to Americans everywhere as the first nationwide U.S. quick service restaurant brand to Go Beyond™ traditional on-the-go breakfast choices by serving Beyond Breakfast Sausage. Offering the delicious taste and texture of a juicy, savory breakfast sausage patty, Dunkin’s Beyond Sausage Sandwich features Beyond Meat’s breakfast sausage patty made with 100% plant-based protein and a mix of spices crafted specifically for Dunkin’. Ounce-for-ounce, compared to a traditional pork breakfast sausage patty, the Beyond Breakfast Sausage patty at Dunkin’ has more protein and iron, 44% less saturated fat, 50% less total fat, 37% less sodium and no cholesterol.
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