Dark pool activity was detected in NKE stock after Bloomberg reported that Nike’s latest running shoe might be banned.

The huge $130 million dark pool order occurred at $103.37. NKE stock rose immediately after the dark pool print.

We also detected bullish options flow in NKE stock on January 16, 2020.

Nike has proven time and time again that controversy sells, at least it does for Nike. From silencing athletes that are critical of China, to anti-American flag ads with Democrat supporting athletes, Nike’s marketing department has cashed in on controversy. If Nike’s Vaporfly running shoes are banned from competitive sports, sales will likely soar.

Nike’s Vaporfly running shoes, used by the first man to break the two hour marathon barrier, could be banned by World Athletics officials for professional competitions, Bloomberg’s Shoko Oda and Toshiro Hasegawa report. Nike’s Vaporfly sneakers have been called a “super-shoe” and helped elite runners shatter records since their release, but the shoes have also attracted controversy for their thick soles that incorporate carbon-fiber plates, said to give runners more bounce. The international governing body has yet to announce the details of a potential ban. Source: https://www.bloomberg.com/news/articles/2020-01-16/nike-super-shoe-ban-could-spur-surge-in-japan-shoemaker-shares?sref=8QBk7toa

On January 7, 2020, Nike announced that it will become Liverpool Football Club’s official kit provider beginning in the 2020-21 season as part of a multi-year agreement. As official kit supplier, commencing June 1, 2020, the agreement will see Nike outfitting the men’s, women’s and academy squads, as well as coaching staff and Liverpool Football Club Foundation. Source: https://news.nike.com/news/liverpool-nike-partnership

On January 6, 2020, Pivotal Research analyst Mitch Kummetz named Crocs (CROX), Deckers Brands (DECK) and Nike (NKE) his top picks for 2020. The analyst believes Crocs and Deckers are heading into 2020 with “strong spring backlogs” and that both should benefit from the sell-in of those backlogs in Q1. With regards to athletic footwear, the winners and losers will come down to market share, and current trends favor Nike, Kummetz tells investors in a research note. The analyst raised his price target for Buy-rated Crocs to $49 from $44, for Buy-rated Deckers to $205 from $193 and for Buy-rated Nike to $120 from $117.

finviz dynamic chart for  nke

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