Dark pool activity was detected in OMC stock after the company announced a partnership with Groupon last week.
On January 15, 2020, Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group (OMC)—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them.
TBWA\Chiat\Day New York will partner with Groupon to develop a new global brand position and campaign that supports its vision of becoming the daily habit in local. TBWA works with some of the world’s top brands, including Adidas, Apple, Hilton and Nissan—building world-class teams around the power of Disruption and the undeniable effect of breakthrough creative.
“As we’re evolving our product and business, we’re excited to partner with TBWA to bring our value proposition to life in a way that creates a deeper connection with our customers and merchants,” said Groupon’s Chief Marketing Officer Craig Rowley. “TBWA’s proven track record of executing alongside some of the world’s largest brands—plus the number of exciting ideas they brought to the table—made them the right choice to help us create a narrative that drives more people to Groupon.”
In 2018, Adweek named TBWA its “Global Agency of the Year,” and in 2019 the agency was named to the AdAge A-List, recognized as one of Fast Company’s World’s Most Innovative Companies, and New York was the 5th most awarded agency at the Cannes Lions International Festival of Creativity, due to its creative renaissance and strong client relationships.
“We are thrilled to be working with Groupon,” said Nancy Reyes, president, TBWA\Chiat\Day New York. “We love their business and the team, and we are incredibly excited to bring the creative ideas to life and to help more people discover how Groupon can enhance their lives.”
TBWA’s first work for Groupon will launch in the first half of the year.
With a projected 2019 global billings of $19.6B, and a growth rate of +6.1%, OMD holds a $1.7 billion lead over its nearest competitor; and is dramatically outpacing the industry’s flat 0.6% growth rate.
The report drops as OMD marks its ninth consecutive quarter of new business & retention growth, a performance that translates to $3.5b in new billings – 18% of its current total – added during the 2018-2019-time period, the most of any media agency.
The COMvergence ranking concludes a year that began with OMD being named Global Media Agency of the Year by leading trade US trade publication Adweek, following its reorganization around a brand promise of “better decisions, faster.” Throughout 2019, the agency’s continued investment in the people, products and technology to deliver on that promise has been recognized with more 20 regional Agency of the Year awards, the top ranking on the Effie’s Effectiveness Index, and 28 medals at this year’s Cannes Lions (the most of any agency competing in the 2019 festival).
Says OMD Worldwide CEO Florian Adamski, “Having significantly expanded the depth of our offer and the breadth of our client roster in 2019, OMD enters the new year in an exceptionally strong position once the impact of all 2019 wins hits the ledger. As we embark on a new decade, we are more ready than ever to deliver better decisions, better ideas and better outcomes for clients – faster.”
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