Digital Turbine $APPS Stock Up On Partnership With Google

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APPS stock rose in morning trade on December 28, 2021, after the company announced a partnership with the technology behemoth Google.

Digital Turbine Announces Strategic Partnership with Google

On December 28, 2021, Digital Turbine, Inc. (Nasdaq: APPS), a leading independent mobile growth & monetization platform, announced a multi-year strategic partnership with Google that accelerates Digital Turbine’s product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery. Digital Turbine will work with Google Cloud premier partner SADA to implement Google’s enterprise and cloud solutions to rapidly enhance and expand globally while broadening growth and monetization solutions for its partners.

“We are excited to partner with Digital Turbine to support the expansion and scale of its products and services globally,” said Rob Enslin, President of Google Cloud. “Digital Turbine has been a longtime supporter of the Android ecosystem, and with this new partnership, it will utilize our advanced cloud and enterprise infrastructure to expand support of its value-added mobile experiences to end users around the globe.”

“For the past 10 years Digital Turbine has helped expand the Android ecosystem with our intelligent app discovery, growth and monetization products supporting many of the leading Android app developers in the market today,” said Bill Stone, CEO of Digital Turbine. “We are thrilled to further deepen and expand our partnership with Google. By partnering with Google we are efficiently powering app discovery for nearly a billion Android devices globally while simultaneously expanding our footprint across the Android ecosystem including mobile, TV and connected devices.”

Digital Turbine is the leading independent mobile growth platform and levels up the landscape for advertisers, publishers, carriers and OEMs. By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supercharges advertising and monetization. The company is headquartered in Austin, Texas, with offices globally.

Digital Turbine, Fathom and Veritone named top picks for 2022 at Roth Capital

On December 28, 2021, Roth Capital analyst Darren Aftahi named Digital Turbine (APPS), Fathom (FTHM) and Veritone (VERI) Internet, Media & Enabling Technologies 2022 Top Picks. The analyst has Buy ratings on all three names but lowered Digital Turbine’s price target to $90 from $115, Fathom’s target to $40 from $66.50 and Veritone’s to $42 from $51 given a valuation reset for his coverage universe as the “stay-at-home” premium many of these stocks benefited from over the last 18-plus months has waned, and he no longer believes is relevant.

Digital Turbine and Bango Partner to Boost Payment Options for App Developers

On December 8, 2021, Digital Turbine, Inc. (Nasdaq: APPS), the leading independent mobile growth & monetization platform, and Bango plc (AIM: BGO), the global platform for data-driven commerce, announced a strategic partnership to offer app developers more secure payment options for their end users. The multiyear, global agreement commercially launches in the first quarter of 2022.

“We are excited to work with Bango, a global leader in online payments whose clients include the world’s largest merchants such as Amazon, Spotify and Microsoft. This partnership will drive better user experiences and greater revenue opportunities for all our partners. By integrating with the Bango payment platform, we open up in-app payments through direct carrier billing and unlock new revenue streams for mobile carriers,” said Matt Tubergen, EVP Global Partnerships at Digital Turbine. “The partnership also presents several synergies through our recently acquired Fyber and AdColony businesses that collectively support over 50,000 app developers for ad monetization. With this partnership these developers can now access direct carrier billing for in-app payments, along with Digital Turbine’s direct-to-device distribution network.”

“As Bango merchants look for better ways to reach more customers, this partnership with Digital Turbine opens new doors” said Paul Larbey, Bango CEO. “Adding Bango Payments to the Ignite On-Device Platform provides a compelling way for digital merchants, carriers and OEM partners to collaborate, so that apps can be merchandised and monetized directly with consumers. In addition to expanding distribution and payment options, Digital Turbine’s network of 50,000 app developers can benefit from Bango’s purchase behavior targeting technology to convert more of their ad spend into paying consumers”.

Integrated into more than 750 million devices, Ignite is the leading On-Device platform trusted by 40 operators and OEMs around the world. The platform enables engaging app and content discovery experiences that take the unnecessary swipes, taps and friction out of how mobile subscribers use their devices to discover new apps, news, sports, entertainment, games and more. By offering a customizable one-stop solution, operators and OEMs save precious time and resources.

The world’s largest online merchants, including Amazon and Microsoft, use Bango technology to acquire more paying users.

Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases end-user spending, in turn generating more payment data insights, creating a powerful virtuous circle that drives continuous growth.

📽 Why I’m Buying Digital Turbine Stock! ($APPS)

Why I'm Buying Digital Turbine Stock! ($APPS)

📈 APPS Stock Technical Analysis

Apps Stock

The short-term trend is positive, while the long-term trend is still negative. So this is evolving in the right direction, but it may need some more time to really turn around the trend. APPS is an average performer in the Software industry, it outperforms 63% of 343 stocks in the same industry. APPS is currently trading in the middle of its 52-week range. The S&P500 Index however is currently trading near new highs, so APPS is lagging the market. Prices have been rising strongly lately, it may be a good idea to wait for a consolidation or pullback before considering an entry. There is a support zone ranging from 62.79 to 63.45. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames. There is a resistance zone ranging from 88.08 to 89.35. This zone is formed by a combination of multiple trend lines in multiple time frames. APPS has an average technical rating and it also does not offer a high-quality setup at the moment. Prices have been extended to the upside lately. For a nice entry it is better to wait for a consolidation. Click here to sign up for email alerts on when APPS stock consolidates and is a good entry.

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