A secular market is a market driven by catalysts that could last for many years. As a result a stock could rise or fall over a long period of time. In a secular bull market, strong consumer demand and investor sentiment drives prices higher. Secular bull markets last between 5 and 25 years with the average length consisting of 17 years. An example of a secular bull market is the Semiconductor industry where demand for chips continues to grow with the expansion of tablets, smartphones, and the Internet of Things (IoT). Amazon is another example of a secular bull market as the convenience of online e-commerce purchases continues to grow as consumers shift away from traditional brick and mortar retail stores.

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