IMBI stock surged in after-hours trade on news of a partnership with Invicta Watch Group and Authentic Brands Group (ABG) for Shaquille O’Neal and ShopHQ.

iMedia Brands (NASDAQ: IMBI) today announced a partnership with Invicta Watch Group and Authentic Brands Group (ABG) for Shaquille O’Neal and ShopHQ®, its flagship nationally distributed television retailing network. The agreement includes a nationally televised live program, “Shaq’s Invicta Collection,” as well as a product partnership with Invicta.

The limited-edition collection will feature a new line of watches designed by Shaquille O’Neal and will have unique designs combined with innovative creations from Invicta that consumers have loved for decades and that represent the quintessential essence of the Invicta brand.

“Shaq’s Invicta Collection” is set to launch in March 2020 with regularly scheduled, live broadcasts on ShopHQ hosted by the legendary basketball hall of famer.

“I’m so excited to expand my partnership with ShopHQ® to include Invicta watches,” said O’Neal. “Invicta watches have been a favorite of mine for a long time, and I’m excited to design my personal collection and unveil these watches on ShopHQ®.”

“Shaq has a broad reach to all of our customers with his positive approach to life and sense of style,” said Eyal Lalo, CEO of Invicta Watch Group.

“Shaquille and Invicta are iconic partners and we are honored to offer their new designs and products to our customers,” said Tim Peterman, CEO of iMedia Brands.

On December 23, 2019, iMedia Brands (NASDAQ: IMBI) announced two innovative and exciting new brands launching in January 2020 on its flagship, nationally-distributed television network, ShopHQ®.

GreenMD Revolution Beauty with Dr. Jeffrey Lin – Dr. Lin is a graduate of Yale University and Harvard Medical School. With his expertise in plant-based health, Dr. Lin is strong advocate in helping his patients achieve wellness through “green medicine” to look better, feel better, and live better.

In January, Dr. Lin will launch his first show celebrating an exclusive CBD beauty line with ShopHQ. He has personally developed and hand selected real ingredients using only U.S. grown industrial hemp to bring real results.

Charlie Lapson Jewelry – Charlie Lapson is recognized as an international award-winning designer for his jewelry, fashion and lifestyle product collections. He has been defined by the Global press as an authority of style, while Entertainment Tonight has called him, “The Designer for the New Millennium” and TIME Magazine referred to him as, “One of the Hippest Designers in Los Angeles.” His collections have been worn to multiple award shows and reality TV shows, such as the Bachelorette, and his most recent accomplishment will be styling the contestants during Miss Universe in December 2019.

On January 20th, Charlie is launching a collection of gem and diamond stimulate jewelry products, which combines his love of jewelry and translates his collection for all to be able to look like a million dollars without breaking the bank.

“Dr. Lin and Charlie are absolute experts in their respective fields and I’m excited to offer their high-quality product assortments exclusively to our customers,” said Tim Peterman, CEO of iMedia Brands.

Customers can shop the collections on www.shophq.com and watch these events on ShopHQ via cable and satellite, mobile app, and the live stream on www.shophq.com. ShopHQ airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers.

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