IMBI stock is attracting buyers for a second day. In pre-market trading on January 17, 2020, the stock is up more than 17%.

On January 16, 2020, iMedia Brands (NASDAQ: IMBI) announced a partnership with Invicta Watch Group and Authentic Brands Group (ABG) for Shaquille O’Neal and ShopHQ®, its flagship nationally distributed television retailing network. The agreement includes a nationally televised live program, “Shaq’s Invicta Collection,” as well as a product partnership with Invicta.

The limited-edition collection will feature a new line of watches designed by Shaquille O’Neal and will have unique designs combined with innovative creations from Invicta that consumers have loved for decades and that represent the quintessential essence of the Invicta brand.

“Shaq’s Invicta Collection” is set to launch in March 2020 with regularly scheduled, live broadcasts on ShopHQ hosted by the legendary basketball hall of famer.

“I’m so excited to expand my partnership with ShopHQ® to include Invicta watches,” said O’Neal. “Invicta watches have been a favorite of mine for a long time, and I’m excited to design my personal collection and unveil these watches on ShopHQ®.”

“Shaq has a broad reach to all of our customers with his positive approach to life and sense of style,” said Eyal Lalo, CEO of Invicta Watch Group.

“Shaquille and Invicta are iconic partners and we are honored to offer their new designs and products to our customers,” said Tim Peterman, CEO of iMedia Brands.

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