Marin Software $MRIN Stock Up 38% On Amazon Deal

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MRIN stock soared 38% after the company announced a deal with the giant behemoth Amazon.

Marin Software Announces Amazon DSP Integration to Expand Amazon Advertising Solutions

On January 6, 2022, Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns – from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads – all within the MarinOne platform.

Amazon DSP enables advertisers to programmatically reach Amazon audiences at scale across Amazon sites and apps as well as leading publisher sites and third-party exchanges. This comprehensive inventory allows brands to connect and engage with new and existing customers with relevant, contextual messages across the consumer journey. Advertisers can choose from multiple formats including display, audio, and Streaming TV ads via Fire TV.

“Amazon is great for the success of Retail brands,” said Chris Lien, CEO of Marin Software. “By integrating with Amazon DSP, we can now offer our customers access to a broad new set of formats, placements, and audiences to further their Amazon programs and deliver more return on investment within their eCommerce ad spend.”

Marin has helped advertisers manage and optimize over $40 billion in digital advertising spend since 2007. MarinOne provides customers a single platform for paid search and social advertising as well as retail media, marketplace, and shopping campaigns, delivering a cross-channel view of performance.

With the addition of Amazon DSP, MarinOne customers now have a comprehensive suite of reporting, automation, and bidding tools to activate and amplify their entire Amazon Advertising campaign portfolio, both on and off Amazon. Advertisers can also leverage Amazon Attribution to connect upper funnel ad spend across search and social channels with purchases in Amazon’s store to capture every conversion.

📺 MarinOne from Marin Software

MarinOne from Marin Software

📈 MRIN Stock Technical Analysis

The short-term trend is negative, as is the long-term trend. MRIN is part of the Software industry. There are 349 other stocks in this industry. MRIN outperforms 77% of them. MRIN is currently trading near the lower end of its 52-week range, which is not a good sign. The S&P500 Index is trading in the upper part of its 52-week range, so MRIN is lagging the market. Prices have been falling strongly lately, it is better to avoid new long positions here.

There is resistance at 3.91 from a horizontal line in the daily time frame.

The technical rating of MRIN is bad and it also does not present a quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first. Click here to sign up for email alerts on when MRIN stock consolidates and is a good long entry.

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