McDonald’s clearly believes there’s a big share shift at breakfast time and they think more mom-and-pop restaurants that serve breakfast are going bankrupt from COVID-19 and so they are grabbing market share.

Beginning October 28, customers can order a new apple fritter, blueberry muffin, or cinnamon roll. Each new menu item will be available all day at participating restaurants nationwide.

This is a diner killer according to Jim Cramer of CNBC.

COVID-19 has been a huge boost to large publicly traded restaurant chains like McDonald’s.

This is the first addition of bakery items to McDonald’s core menu in over eight years.

“McDonald’s has been famous for our savory breakfast menu for almost fifty years,” said Linda VanGosen, Vice President, Brand and Menu Strategy, McDonald’s USA. “We’re continuing our breakfast innovation by adding tasty new sweet options with our new McCafé Bakery lineup. We know our customers deserve a break now more than ever and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day.”

McDonald’s is adding baked goods to its permanent menu for the first time in more than eight years as the fast-food giant tries to revive its breakfast sales. CNBC’s “Squawk on the Street” crew discusses what the move means for the restaurant chain.


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