PIXY stock is rising after the company announced a free offering that should allow it to gain massive market share in the U.S.

ShiftPixy (NASDAQ: PIXY), a California-based gig engagement platform provider, today announced that as part of its recently introduced Restaurant Resilience Plan, its disruptive, comprehensive technology platform specifically designed for restaurants is now available for free, without initial investment, to help restaurant operators and entrepreneurs as they face the unprecedented impacts of the COVID-19 crisis. Offering a digital platform that manages everything from online ordering through to native delivery driver management, ShiftPixy is making its revolutionary technology more readily available so that restaurants can focus on doing what they do best – offering a great food experience.

“As restaurants across the country confront the difficult realities that this pandemic has forced upon us, we saw an opportunity to support their efforts by making it easier to manage all facets of their business on a single technology platform and without the burden of upfront costs,” said Scott Absher, CEO and co-founder of ShiftPixy. “As part of our Restaurant Resilience Plan, we are in the business of making restaurants better and we are more committed than ever to helping them weather this storm.”

In addition to the free implementation of its platform, ShiftPixy also offers HNOA (hired, non-owned auto liability) insurance to each of its delivery tickets to further ease the struggles of restaurants shifting to a delivery-first environment. Further, ShiftPixy is waving all delivery fees throughout the crisis.

On May 7, 2020, ShiftPixy (NASDAQ: PIXY) announced its first international expansion, ShiftPixy Canada, to meet the recent increased interest from multi-unit restaurant operators in Canada. The company is currently in the process of completing all the necessary registrations in each of Canada’s ten provinces and plans to begin offering its end-to-end restaurant solution to Canadian customers as soon as that process is complete in the coming months. The company has established ShiftPixy Canada as a wholly-owned subsidiary.

With its $90 billion foodservice industry, Canada represents ShiftPixy’s first international expansion, a continuation of the company’s aggressive growth strategy that has evolved from California-only followed by nationwide service across the US. The company will continue its expansion to international markets that meet its criteria and are ripe for disruption in the restaurant industry.

As restaurants face an uncertain future globally, operators are seeking simple, digital solutions that can help them not only weather the storm but also better reinforce their business infrastructure. Furthermore, third-party delivery partners are eating into restaurants’ already thin margins. ShiftPixy’s human capital management, online ordering and native delivery services offer Canadian restaurants an all-in-one platform.

“Despite these uncertain times, we are very excited to be expanding to Canada and helping restaurants and operators there do what they do best – deliver a great food experience – while helping them grow their businesses,” said Scott Absher, CEO and co-founder of ShiftPixy. “ShiftPixy’s multi-lingual approach makes new market entry very quick, and we’re eager to continue our global expansion plans.”

In addition to Canada, ShiftPixy is working with relevant partners and regulators in nations throughout Latin America and Japan in order to meet the demand in those markets.

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