The penny stock REED just announced on January 27, 2022, an expanded distribution agreement with Sprouts Farmers Market.
Reed’s® Launches Multiple New Beverages in Sprouts Farmers Market
On January 27, 2022, Reed’s Inc.® (NASDAQ: REED), owner of the nation’s leading portfolio of handcrafted, all-natural ginger beverages, announced that it will begin distributing 16 new SKUs to Sprouts Farmers Market Inc. (NASDAQ: SFM).
The Sprouts partnership kicked off in 2021 with the launch of Reed’s Ginger Ale and Ginger Beer, both in original and zero sugar options. Following a strong year of sell-through, Sprouts and Reed’s are expanding its distribution agreement to include multiple Reed’s Zero Sugar Ginger Ale flavors, Virgil’s Original and Zero Sugar beverages in 4/6 packs, and its award-winning craft soda, Flying Cauldron.
“We are thrilled to expand our partnership with Sprouts following last year’s successful launch of Reed’s Ginger Ale and Ginger Beer,” said Reed’s CEO Norman E. Snyder. “Sprouts takes pride in offering unique products with the highest standards and quality for its customers, and we share in that philosophy with a resounding commitment to real, fresh and natural ingredients. We look forward to delivering an even broader set of high-quality products to Sprouts customers beginning this spring.”
Reed’s expects to begin shipping these new products in Q2 2022.
Reed’s® Launches Ready-to-Drink Zero Sugar Classic Mule in Costco
On January 6, 2022, Reed’s Inc.® (NASDAQ: REED), owner of the nation’s leading portfolio of handcrafted, all-natural ginger beverages, announced that Reed’s® Zero Sugar Classic Mule is now available at select Costco Wholesale (NASDAQ: COST) locations in the Southeast.
Reed’s® Zero Sugar Classic Mule is packed with REAL fresh ginger root and contains zero added sugar for guilt-free, easy sipping all year round. Handcrafted through a unique brewing and fermentation process, this premium, ready-to-drink (RTD) canned mule contains 7% alcohol and no artificial colors, gluten, GMOs, or caffeine.
“Reed’s® Zero Sugar Classic Mule has done exceptionally well since its launch into market last year,” said Norman E. Snyder, CEO of Reed’s, Inc. “We’ve been working to expand distribution to satisfy the increased consumer demand for outstanding, RTD beverages produced with the uncompromising quality standards that Reed’s provides. We are pleased to partner with one of the leading U.S. retailers and look forward to expanding our distribution further in 2022.”
Reed’s® Zero Sugar Classic Mule is now available in-store at 28 Costco locations throughout Florida, South Carolina, Tennessee, and Georgia, retailing at $24.99 for a 12-pack of 12oz cans. To find a store near you, and for more information, please visit ReedsMule.com. Follow along with Reed’s® Mule on Twitter, Instagram, and Facebook (@reedsmule).
📉 REED Stock Technical Analysis
Both the long and short-term trends are negative. It is better to avoid buying stocks with negative trends. REED is part of the Beverages industry. There are 38 other stocks in this industry, of which 85% are performing better than REED. REED is currently trading near the lower end of its 52-week range, which is not a good sign. REED is lagging the S&P500 Index which is trading in the middle of its 52-week range.
There is resistance at 0.34 from a trend line in the daily time frame. There is also resistance at 0.37 from a trend line in the daily time frame. Finally, there is a resistance zone ranging from 0.40 to 0.42. This zone is formed by a combination of multiple trend lines and important moving averages in the weekly time frame.
REED has a poor technical rating and the quality of the setup is also only medium at the moment. REED stock has a Setup Rating of 4 out of 10. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first. Click here to sign up for email alerts on when REED stock has a Setup Rating of 8 or higher.