SQBD stock rose in pre-market trading on October 22, 2020, after the company announced a collaboration with Reebok.

Heelys, the original shoes with wheels, which is owned by Sequential Brands Group, Inc. (Nasdaq:SQBG), is excited to announce a new collection with popular lifestyle footwear brand, Reebok. The collaboration features ten signature Reebok styles, with the added Heelys’ wheel technology.

Amongst a number of different collabs that Heelys has recently worked on, this marks the first time that the brand has teamed up with another sneaker brand. The Reebok styles will range in colors, patterns, and shapes – but in typical Heelys fashion, will all have the ability to go from a sneaker to a skate by shifting weight on to the heel.

The Reebok x Heelys collab comes in ten skus with ranging sizes: Kids Size 13-8, and Mens Size 9-13. The collection is released now ahead of the start of the holiday season making it the perfect gift for kids and adults alike.

“We are so excited to be teaming up with a global, timeless brand like Reebok. Reebok was born from sport, and Heelys from adventure. Together we make a shoe that’s ready to take on the world. We are especially proud to offer this collection in adult sizes, as many of our consumers grew up with both of these brands. Now they get to experience the merging of the two worlds to create one awesome collection,” explained Arta Isovski, Senior Vice President of Sequential’s Lifestyle Division.

The Reebok x Heelys collection hits the market today and is available for purchase for $55-$60 on Heelys.com, and retailers in global markets.

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