T-Mobile $TMUS Acquires Octopus Interactive, Straddle Options

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T-Mobile is expanding into greater communications technologies with the acquisition of Octopus Interactive on January 10, 2022.

Bullish Option Flow and Straddle

An increase in Straddle options positions is occurring in an increasing amount of stocks as we kick off the 2022 earnings season.

Tmus Option Flow

Make sure to review this lesson on option flow so that you understand the image above.

T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive

On January 10, 2022, T-Mobile (NASDAQ: TMUS) announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.

Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers, and its impact is growing rapidly. Octopus’s rideshare network enables brands to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. And beyond the rideshare network, this acquisition will connect T-Mobile’s Marketing Solutions group with big brands, like current Octopus clients Audible, Fox Entertainment, Philo and many more.

“Octopus allows us to highlight our library of rich media content and drive awareness amongst a younger and tech savvy demographic. We’ve seen engagement rates over 3.5% and QR codes convert extremely well given the captive rideshare environment” said Matt Stein, Head of Brand & Creative Strategy at Philo.

Moving forward, devices used by drivers in the rideshare network will be powered by T-Mobile’s network, connecting thousands of drivers across the country to the Un-carrier experience.

“With this move, we’re expanding our toolkit for marketers, meeting the needs of advertisers and empowering brands to better connect with consumers, beyond linear and traditional digital channels” said Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile. “As the Un-carrier, we’re committed to disrupting the ad tech space. We’re making good on that commitment through innovative solutions, like Octopus.”

“We’re thrilled to join the T-Mobile team on their mission to provide better results for marketers and better experiences for consumers,” said Cherian Thomas, Co-Founder and CEO of Octopus Interactive. “Our rideshare technology will unlock massive opportunities for brands working with Marketing Solutions.”

In the U.S., out-of-home advertising spend increased by nearly forty percent in the second quarter of 2021, and digital-out-of-home ad spend in particular increased by nearly eighty percent over the same time. In just the last quarter, the Octopus network of drivers grew by thirty five percent. Now brands can reach over 5 million unique riders per month on the Octopus platform. But it’s not only great for marketers. It enhances the riders’ experience too – delivering interactive games, prizes, premium video and infotainment curated specifically for Uber and Lyft audiences.

Octopus reaches an attractive demographic that is often difficult to reach through traditional channels. Here’s a snapshot of Octopus’s rideshare audience:

  1. Nearly 80% of riders are between the ages of 18 and 49.
  2. Riders have an average household income of more than $130K.
  3. 45% live in urban areas.
  4. Nearly 40% of riders are travelling – to the airport or on business – and more than 50% are going to and from social outings.
  5. 72% are cord cutters.

Brands can click here to learn more about Marketing Solutions, and drivers can click here for more information on how to join our rideshare network.

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com.

T-Mobile price target lowered to $175 from $185 at Deutsche Bank

On January 10, 2022, Deutsche Bank analyst Bryan Kraft lowered the firm’s price target on T-Mobile to $175 from $185 and keeps a Buy rating on the shares. The analyst says “a lot of bad” is priced into a “good fundamental story.”

Wells upgrades T-Mobile to neutral with downside risks ‘more limited’

On January 7, 2022, Wells Fargo analyst Eric Luebchow upgraded AT&T (T) to Equal Weight from Underweight with a price target of $27, up from $26. With the shares down 12% in 2021, the “downside risks are more limited,” Luebchow tells investors in a research note. The analyst expects “sustained strength” in AT&T’s core wireless business that should deliver “industry-leading” service revenue growth in 2022. He sees a pathway for the company’s remaining pieces to deliver 5% earnings growth and over 10% free cash flow growth through 2025. The remaining AT&T is trading at a 1-2 times EBITDA discount to Verizon (VZ) and T-Mobile (TMUS) despite a prospective yield of 6% that “should be securely covered,” contends Luebchow.

T-Mobile, Crown Castle expand relationship with tower, small cell agreement

On January 6, 2022, T-Mobile US (TMUS) and Crown Castle International Corp. (CCI) announced that the companies have signed a new 12-year agreement to support the continued build-out of T-Mobile’s nationwide 5G network with increased access to Crown Castle’s towers and small cell locations. The agreement enables the Un-carrier to further expand and deepen the reach of its industry-leading 5G network to serve consumers across the U.S. while also realizing financial synergies following its merger. The agreement also helps Crown Castle generate long-term tower and small cell revenue growth.

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📈 TMUS Stock Technical Analysis

Tmus Stock

Both the long and short-term trends are negative. It is better to avoid buying stocks with negative trends. However, the rising large players volume is bullish. TMUS is part of the Wireless Telecommunication Services industry. There are 24 other stocks in this industry, TMUS did better than 41% of them. TMUS is currently making a new 52 week low. This is a very bad signal. The S&P500 Index is trading in the upper part of its 52-week range, so TMUS is lagging the market.

There is a resistance zone ranging from 114.32 to 116.91. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames. There is a resistance zone ranging from 119.91 to 121.94. This zone is formed by a combination of multiple trend lines in multiple time frames.

The technical rating of TMUS is bad and it also does not present a quality setup at the moment. Prices have been extended to the downside lately. For a nice entry it is better to wait for a consolidation. Click here to sign up for email alerts on when TMUS stock consolidates and is a good long entry.

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